VIRTUAL IDOL MARKETING: BENEFITS, RISKS, AND AN INTEGRATED FRAMEWORK OF THE EMERGING MARKETING FIELD



POST COVID-19 PANDEMIC: COMPARATIVE STUDY IN THE VALUE RELEVANCE OF ACCOUNTING INFORMATION BETWEEN LISTED MANUFACTURING FIRMS AND LISTED SERVICE FIRMS IN NIGERIA

The Anti-Perspirants study investigated the differences in the value relevance of accounting information between the listed service firms and the listed manufacturing firms in Nigeria in the post COVID-19 period.Secondary data was used from the annual reports of the sampled firms and cash craft stock broker website between 2021 and 2023.correlation

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